Over the past decade, football has gained popularity across India. Although the century old cricket fever still grips the nation, football is rapidly making its way into the limelight.
In response to this trend, dittoTV has brought together the most anticipated international leagues on its platform – the UEFA Champions League and the UEFA Europa League. The premium football leagues kicked off earlier this year, and are both now entering their final leg of group stages this month. Popular teams such as Manchester City, Arsenal, Bayern Munich, Barcelona, Real Madrid and Atletico Madrid among others, have qualified from their respective domestic leagues to compete for the coveted Champions League.
European football leagues have found a flourishing fan base in India, similar to the popularity it enjoys internationally. The traditional ‘BIG FOUR’ of English football, ‘Arsenal, Liverpool, Chelsea and Manchester United’ triggered the craze and it has only caught on from then.
dittoTV experienced a surge in viewership at the time of the UEFA Champions League kick-off, traffic on the platform is expected to increase throughout the duration of the league.
Even with the new found popularity of football, it still stands second to cricket by a wide margin, as it is chiefly the millennial population that has caught the football bug. Television viewership in Indian homes is still subject to the preference of the older generation, which is why most young football fans have to resort to keeping themselves updated via online sports portals or live television platforms. Consequently, international football leagues are now garnering strong support across multiple digital platforms in India, like dittoTV.
As most international matches are aired late in the night, youth residing in hostels or in single TV households often miss out on their favourite matches. However, with platforms such as dittoTV, they can watch these matches at their convenience, on any internet enabled device, without disturbing other members of the household.
The final round of the UEFA Champion’s League group stages kicks off on December 7 and 8, at 1:15 am, followed by the UEFA Europa League on December 8 and 9, at 9:30 pm and 1:30 am. dittoTV subscribers can tune into Ten 1 HD to watch the matches live. The platform is available on Android and iOS platforms. The subscription charge for one month is INR 20.